Product Marketing Manager

Salary
HK$45000 - HK$50000 per month
Location
Hong Kong
Type
Permanent
Workplace
Hybrid
Published
May 21, 2024
Ref
BBBH144821_1716263678
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Our client, a leading insurance firm in HK, is looking for an experienced Marketing Manager to join their Product Marketing team to manage and deliver product marketing campaigns.

Job duties

  • Ensure timely delivery of product launch and revamp projects by making sure all associated launch materials are implemented effectively
  • Work closely with cross-functional teams to create marketing materials including product brochures, videos, promotional flyers and website content within project timeline
  • Main consistency between marketing materials and agreed propositions
  • Coordinate with external creative agencies to develop impactful materials using user-friendly content and layout development
  • Take ownership of product maintenance projects, working closely with relevant teams to update and revise materials within agreed-upon timelines
  • Develop and implement high-quality promotion campaigns, including both tactical and product-specific promotions
  • Coordinate and liaise with relevant teams to ensure seamless delivery of campaigns to customers and agents

Job requirements

  • 10+ years of marketing experience in financial services industry or working with insurance clients
  • Good understanding of financial products. Knowledge of insurance products is a huge advantage
  • Solid experience in developing promotional materials such as product brochures, leaflets and videos (i.e. idea generation, storyboard, content creation)
  • Ability to understand customers' needs and translate technical information to customer-friendly language
  • Excellent time-management and organizational skills with the ability to work in a fast-paced environment
  • Proficient in both written and spoken English and Chinese

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